Aim for ten times, not twice. The bigger goal forces you to drop most of what you do and keep the part only you can do.
Resources · the library · books · Building a business
You Don't Need This Book
Ben McDougal et al., with Brad Feld
Short takes on entrepreneurship in a connected world, from a group of founders and investors including Brad Feld.
For: founders
For members, for your own study: please don't pass the files on. The authors deserve better. No key yet? Ask for one.
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A Valley investor's field manual for the whole arc, idea to exit, written for founders who weren't born in the Valley.
Not a business book at all: a tour of the world's oddest corners. Good for the imagination between spreadsheets.
Stop fighting over the same customers. Make the competition irrelevant by opening a market nobody's in yet.
The iPod and Nest man on making things, hiring, firing and staying sane, in short chapters you can read in any order.
Two fired managers build Home Depot, mostly by being obsessive about the customer standing in the aisle.
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