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10x Is Easier Than 2x

Dan Sullivan & Benjamin Hardy · 2023

Aim for ten times, not twice. The bigger goal forces you to drop most of what you do and keep the part only you can do.

For: founders

On the shelf:EN epub· members · file coming

For members, for your own study: please don't pass the files on. The authors deserve better. No key yet? Ask for one.

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Accelerated Startup

A Valley investor's field manual for the whole arc, idea to exit, written for founders who weren't born in the Valley.

Vitaly Golomb with Haje Jan Kamps · 2015
Atlas of Improbable Places

Not a business book at all: a tour of the world's oddest corners. Good for the imagination between spreadsheets.

Travis Elborough & Alan Horsfield · 2016
Blue Ocean Strategy

Stop fighting over the same customers. Make the competition irrelevant by opening a market nobody's in yet.

W. Chan Kim & Renée Mauborgne · 2005
Build

The iPod and Nest man on making things, hiring, firing and staying sane, in short chapters you can read in any order.

Tony Fadell · 2022
Built from Scratch

Two fired managers build Home Depot, mostly by being obsessive about the customer standing in the aisle.

Bernie Marcus & Arthur Blank · 1999
Business Model Generation

The Business Model Canvas: nine boxes that make you say what the business actually is. Half the decks we see skipped it.

Alexander Osterwalder & Yves Pigneur · 2010
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