10x Is Easier Than 2x
Aim for ten times, not twice. The bigger goal forces you to drop most of what you do and keep the part only you can do.
Resources · the library · books · Building a business
Built from Scratch
Bernie Marcus & Arthur Blank · 1999
Two fired managers build Home Depot, mostly by being obsessive about the customer standing in the aisle.
For: founders
On the shelf:EN epub· members · file coming
For members, for your own study: please don't pass the files on. The authors deserve better. No key yet? Ask for one.
More from this shelf
Accelerated Startup
A Valley investor's field manual for the whole arc, idea to exit, written for founders who weren't born in the Valley.
Atlas of Improbable Places
Not a business book at all: a tour of the world's oddest corners. Good for the imagination between spreadsheets.
Blue Ocean Strategy
Stop fighting over the same customers. Make the competition irrelevant by opening a market nobody's in yet.
Build
The iPod and Nest man on making things, hiring, firing and staying sane, in short chapters you can read in any order.
Business Model Generation
The Business Model Canvas: nine boxes that make you say what the business actually is. Half the decks we see skipped it.
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