10x Is Easier Than 2x
Aim for ten times, not twice. The bigger goal forces you to drop most of what you do and keep the part only you can do.
Resources · the library · books · Building a business
The E-Myth Revisited
Michael E. Gerber · 1995
Why most small businesses don't work: the founder is a technician doing a manager's job. Work on the business, not in it.
For: founders
On the shelf:EN epubEN epub· members · file coming
For members, for your own study: please don't pass the files on. The authors deserve better. No key yet? Ask for one.
More from this shelf
Accelerated Startup
A Valley investor's field manual for the whole arc, idea to exit, written for founders who weren't born in the Valley.
Atlas of Improbable Places
Not a business book at all: a tour of the world's oddest corners. Good for the imagination between spreadsheets.
Blue Ocean Strategy
Stop fighting over the same customers. Make the competition irrelevant by opening a market nobody's in yet.
Build
The iPod and Nest man on making things, hiring, firing and staying sane, in short chapters you can read in any order.
Built from Scratch
Two fired managers build Home Depot, mostly by being obsessive about the customer standing in the aisle.
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