$100M Leads
Getting strangers to want to buy your stuff: the four ways to find leads, and more of each.
Resources · the library · books · Sales & marketing
The Mom Test
Rob Fitzpatrick · 2013
How to talk to customers so that even your mother can't lie to you: ask about their life, never about your idea.
For: founders
On the shelf:RU pdf· members · file coming
For members, for your own study: please don't pass the files on. The authors deserve better. No key yet? Ask for one.
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$100M Offers
Make an offer so good people feel stupid saying no. Pricing and packaging, loudly explained.
DotCom Secrets
Sales funnels and value ladders for online businesses, from the man who sells funnel software.
Expert Secrets
Turning what you know into a following and a business. The second of Brunson's three.
Traffic Secrets
Finding where your customers already gather online and getting in front of them. The third of Brunson's three.
Marketing of High-Technology Products and Innovations
The textbook on marketing things customers don't understand yet, from chasm-crossing to pricing a platform.
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